New Launches
In the starting of 2009, Sbobet has set up new financial betting center along with Tradologic being a partner. The kiosk 918kiss register launched the financial binary products under the Philippines and the Isle of Man license.

Being a big sponsor brand
Sbobet sponsored the jersey of West Ham United till the season of 2012-2013. They were also the sponsor of Cardiff for the season 2011-2012. These advertisements and sponsorship raised concerns about the youth being exposed to gambling by the authorities of the Premier League. Later they changed the name as Hafan Children’s hospice.
Celton Manx, the operator of 918kiss agent register and the Sbobet announced that the official Asian betting partnership has been signed.
In 2016, Sbobet was declared the official sponsor of the Premier division of the League of Ireland. It was also the title sponsors of the first Soccerex Asian Forum that took place in Singapore.
Awards and Achievements
Sbobet was awarded the “Asian Operator of the year” for the year 2009 and 2010. The award ceremony was organized by eGaming Review Magazine.
Controversies
Being a betting company, Sbobet and 918kiss agent register also faced match fixing charges. In 2008, they were accused on possible match fixing scandal between the Norwich City and the Derby County. Derby County comparatively won the match 2-1 and due to lack of evidences the accusation was turned down.
In 2014, the Singapore government a bill stated that remote gambling i.e. anything including telephone, internet, radio or any other communication technology must be banned. The bill will be effective on all the members of the Sbobet, participants and the 918kiss agent register. The policy of Sbobet clearly states not to accept bets from countries where making and accepting bets on air is illegal. So, all the networks, proxy servers and the websites from Singapore are blocked.